Rachelle Carson, a visionary entrepreneur and the driving force behind LILY + MIEL, embarked on a mission to revolutionize the world of skincare formulation. Fueled by her deep-rooted passion for skincare, Rachelle seized the opportunity presented by the pandemic-induced downtime to transform her dream of owning a skincare brand into a tangible reality. Her unwavering commitment to creating products that cater to people of all ages and skin types became the catalyst for her remarkable journey.
Dedicating countless hours to meticulous ingredient research and collaborating closely with a team of expert chemists, Rachelle successfully crafted a skincare brand that not only delivers remarkable results but is also accessible and visually stunning. In the process of creating LILY + MIEL products, the team closely adhered to the stringent “clean at Sephora” guidelines, ensuring that every product is crafted with utmost care and consideration.
What truly sets LILY + MIEL apart is its unwavering emphasis on harnessing the power of natural ingredients, including nourishing nut and flower extracts, minerals, and vitamins. This unique approach allows the brand to offer products that are not only highly effective but also boast naturally beautiful scents, all wrapped in an aura of luxurious elegance, and at an affordable price point.
Under Rachelle’s leadership, supported by a dedicated team of passionate individuals, LILY + MIEL has become a trailblazer in the skincare industry. With an unwavering commitment to quality, innovation, and customer satisfaction, Rachelle Carson continues to redefine the skincare landscape and empower individuals to embrace their best selves through the transformative power of LILY + MIEL’s exceptional products.
FWM: Your luxury beauty brand does it all from affordable prices to natural ingredients. Take us through the process.
We believe that everyone deserves to indulge in luxury beauty products without breaking the bank. We have meticulously curated our product range to offer high-quality formulations at accessible prices. We prioritize the use of clean, non-toxic ingredients, free from harsh chemicals. With LILY + MIEL, you can trust that what you’re putting on your skin is safe, gentle, and effective. We are also committed to reducing our environmental footprint. Our goal is to contribute to a greener future by making conscious choices that prioritize the well-being of our planet.
FWM: LILY + MIEL has revolutionized the skincare industry and is backed and approved by your in house esthetician and skincare specialist of 20 years. What can we find at LILY + MIEL? Is it a perfect solution for sensitive skin?
We offer a range of products designed to address various skincare concerns. These include cleansers, toners, serums, masks, and oils. Our products were carefully formulated to include vitamins, antioxidants, flower and nut extracts, ingredients that are gentle and suitable for all skin types, while paying close attention to avoiding harsh chemicals and potential irritants that could trigger sensitivity reactions.
FWM: Tell us about the benefits of the Blue Tansy Oil.
Blue Tansy offers a range of benefits for skincare, specifically for acne-prone and sensitive skin. Its ability to clear pores, fight acne, reduce inflammation, and provide hydration make it a valuable addition to nearly anyone’s skincare routine. It contains antibacterial properties that help combat acne breakouts. It contains calming and anti-inflammatory properties, which provide instant relief for skin irritations like rashes, eczema, and burns. Not only does it help alleviate itchiness and reduce irritation, but it improves overall skin health.
FWM: Please share your regimen for flawless skin.
My personal regimen on my quest to achieve flawless skin looks something like this:
It starts with cleansing. I usually begin my routine with double cleansing, which involves using an oil-based cleanser (MELT is my preferred makeup remover) followed by a water-based cleanser. For this step, I find CLEANSE facial cleanser to be ideal as it effectively removes dirt and impurities while remaining gentle on the skin. Double cleansing is particularly beneficial for individuals like me who regularly wear makeup and sunscreen, as these products can be challenging to completely remove with just one cleanser. I steer clear of harsh cleansers that might strip away natural oils.
The next step is exfoliating. This helps remove dead skin cells and promotes cell turnover. I recommend exfoliating 1-2 times per week. Not only does this helps remove dead skin cells and promote cell turnover but it helps to unclog pores, which allows the skin to breathe and prevents the formation of blemishes. Exfoliating promotes collagen production and reduces the appearance of fine lines and wrinkles. Exfoliating regularly can also help fade dark spots, correct hyperpigmentation and reduce acne scars, leading to a more balanced skin tone. It is essential to chose an exfoliant that is right for your skin type. Our PINK clay mask is free of harsh chemicals which makes it easier to use on sensitive skin types.
Hydrating my skin with a serum, oil, or moisturizer is a crucial step in achieving healthy skin. It is important to find serums and moisturizers that are suitable for your skin type and apply them daily to maintain hydration and suppleness. Personally, I like to alternate between different serums based on how my skin feels or the current weather conditions. Since my skin tends to be dry, using products like HYDRA or B5 is ideal for providing additional moisture. Additionally, I have experienced dark spots, so incorporating PORE into my skincare routine has been beneficial for treating that. Whenever I notice a pimple forming, I apply BLUE to eliminate it before it fully develops. All of these products are enriched with flower extracts and antioxidants, which are known for their soothing and calming properties.
If I am doing a daytime skincare routine, then the most important step of all would be protecting my skin from the sun’s harmful UV rays. I apply a broad-spectrum sunscreen with an SPF of 30 every single day. This is such an important step to take when going outside, even on cloudy days. If I am looking at a nighttime routine, then my last step would be adding a moisturizer. I personally love our SLEEP manuka honey and oat overnight mask. The pudding-like texture and subtle honey scent makes it feel like heaven to the skin and its antioxidant and healing properties make it ideal for healing skin overnight.
FWM: How important are antioxidants and flower extracts to skincare?
Antioxidants and flower extracts are nature’s very own powerful ingredients and play a significant role in skincare. Antioxidants help protect the skin from damage caused by free radicals that accelerate the aging process and contribute to various skin concerns like wrinkles, fine lines, and dullness. They offer a natural alternative to synthetic ingredients commonly found in skincare products and are often well-tolerated by different skin types, providing effective results without the potential side effects associated with harsher chemicals. Flower extracts possess a range of beneficial properties for the skin and often contain vitamins, minerals, essential oils, and other bioactive compounds that nourish, hydrate, soothe, and rejuvenate the skin. Many flower extracts have soothing and anti-inflammatory effects on the skin, can also help alleviate redness, irritation, and sensitivity, making them beneficial for those with sensitive skin. Certain flower extracts, like rose or aloe vera, are known for their hydrating properties. They can help replenish moisture, improve skin elasticity, and maintain a healthy skin barrier.
FWM: What lessons have you learned when building your brand?
Through the journey of building my brand have come invaluable lessons that have helped shaped its success. One of the most important lessons is recognizing that I cannot accomplish everything alone. Knowing when to ask for help has been imperative to my growth. I have discovered the extreme importance of having a supportive team backing me, and hiring the right individuals who align with my vision. Following my gut instincts has proven to be a reliable compass, guiding me towards making the best decisions for my brand. Patience has become my ally as I have learned not to rush the process, but rather take the necessary time to make informed and thoughtful decisions.
FWM: Do you plan on launching any new products for the fall?
We’ve recently launched the mini versions of our most popular products, CLEANSE facial cleanser, MELT makeup balm remover, and ROSE facial toner spray. These little cuties have already received an overwhelming response. Looking ahead, our next venture will be introducing an SPF product to our line. We understand the significance of sun protection in our everyday routines and would be thrilled to create a product that contributes to that. I’m also always actively brainstorming ideas on how to create a distinctive product that hasn’t hit the market yet, incorporating innovative properties that have recently been discovered. If you have any thoughts, we would love to hear from you!
FWM: Share your vision for 2023.
In 2023, my aspiration for LILY + MIEL is to establish a presence in major retail chains, witness our products grace more shelves, reach a wider customer base and make our way into more homes.
