Tash Greizen, is the founder and creative director of communications agency NOW PR LA. She also founded NOW World, and is editor-in-chief of NOW magazine, as well as a notable designer. She works with a variety of clients from all over the world while successfully taking an innovative and modern approach to fashion, beauty, and lifestyle brands. Tash is recognized for her top-notch ability to organize and run her operations all while mentoring a team in Los Angeles and Las Vegas. She has helped brands build connections and stand out in this competitive industry worldwide. Her company NOW PR LA is a full-service public relations and digital agency that offers world-class experiences where select clients have the opportunity to take part in a trendsetting environment and can take their brand to the next level. Her publication NOW magazine, highlights global trends and It girls, while focusing on uplifting women and showing their full story. It is safe to say this business woman knows the ins and outs of the fashion world. www.nowprla.com
FWM: You began your career in fashion. Share your background.
I am a jewelry designer, that’s really how I came into this career. I just have a great passion for fashion and lifestyle. Which is essentially what led me to creating NOW PR. As a designer, I know firsthand that there is always a moment in your career where you will be seeking a PR agency that will understand your creative vision and take you to the next level. After a while, I came to the point of realization where I felt like I was the only one that could generate the momentum needed to take my brand to new heights. NOW PR was born from that realization and ever since then we have been helping emerging brands globally achieve their vision and goals.
FWM: NOW PR is a premier PR agency in LA working with celebrity, fashion, and lifestyle brands and is known for taking brands to the next level. Why are people coming to you today?
People are coming to us because they know we understand their vision and where they want to go with it. At NOW PR, we have been able to create these symbiotic relationships between us and our clients that work in driving interest, setting them apart, and elevating their presence. Our approach to public relations combines fashion, lifestyle, beauty, entertainment and global events. We incorporate all of that as we serve as an effective means of setting trends that are current and unmatched. I have also been able to create an environment where they know that they will feel right at home with us. Women empowerment is a huge leading force behind our agency, and I think that’s really something that sets us apart and attracts others to want to work with us.
FWM: Your clients have been showcased in Vogue, Harper’s Bazaar, Elle, Hollywood Recorder, Glamour, and more. What will clients notice when working with you?
Clients will notice that we develop world-class prestige in producing exemplary experiences that have distinctive access to the world’s trend setting audience. Success in our clients is always the most important thing so we strive to build that notoriety needed and create momentum to accelerate their growth.
FWM: How important are relationships to this business?
Creating relationships in this business is very important because it’s essentially a driving force behind building brand awareness for our clients. In PR, the goal is to stimulate demand for our clients through these different media channels and fortunately we have strong and established relationships with media outlets.
FWM: Many of your clients have over a million followers on social media. Share a few successful client campaigns.
We have had a lot of successful client campaigns that have allowed our clients to expand their network. Some that come to mind are Miss O (Olivia Quido-co) who blew up after an O Skin Med Spa event, fashion designer Puey Quiñones has skyrocketed and made waves here in the US from Asia, designer and KFC heiress Kaila Methven, and Jazzy France which is recognized as the first Filipino color cosmetic brans made in Paris.
FWM: How is NOW PR helping brands to tell their stories?
At NOW PR, we interweave the ways in which we help brands tell their story with the recognition of how important it is to always keep an eye on the future. Social media has really reached a point where it has accelerated the pace in which trends change, to a point where you always have to think and be one step ahead of them. Our team recognizes that and as a result we are able to serve as an effective means of setting trends.
FWM: What advice do you have for people starting out who want stardom?
I would say to anyone that is just starting out and wants to reach a point of stardom that you must have passion for what you do, it really all starts with that. You must have a vision and know how to carefully execute it. Never compromising your own integrity is also key in having the stability needed in this business. At NOW PR, we recognize the importance of that and strive to elevate our clients to the place where they need to be.
FWM: Any expansion in the future?
We are always set on growing so I would say to keep an eye out for a new agency opening in Paris, France soon.
