From modeling, to entrepreneur, to It Girl, to host, It Girl Giovanna Alexsandra has always proven to be a “jack of all trades,” but recently her focus and energy has been centered on her own beauty bar, Sunless Glow Beauty Bar. The inspiration behind her love for beauty can be traced all the way back to when she started dancing at an early age. Getting dressed, traveling and dancing opened up this world of beauty and fashion for her and from then, things started to fall into place for Giovanna. Growing up, her Latina mom was always very protective of her skin health which influenced Giovanna to adopt this lifestyle as well.
FWM: When did your inspiration for beauty begin?
Growing up with a Latina mom, I would always see her dressed up and looking good. She had instilled in me that people will always remember you by the way you appear when they first meet you, so it’s important to look and act the best you can. She would take me to dance class as a kid and I fell in love with the process of getting ready for all of the competitions we traveled to.
Tell us about your modeling career.
It all started with John Robert Powers modeling and acting school that my father enrolled me in, and from there I learned how to really project myself through modeling, which helped make me feel empowered. It felt really natural to me, and I was soon getting booked for runway and campaigns. While in college studying business management and fashion merchandizing, I was also appearing in music videos of many well-known artists.
FWM: Do you have any favorite shoots?
I think the type of shoots I enjoy the most are when I have creative control and can bring to life my own vision.
FWM: Tell us about your hugely successful self-tanning products, RichTanning Mousse, which is a celebrity favorite.
I’ve been running my own personal spray tanning business over the last 10 ten years (Sunless Glow 2 Go), and had been getting asked by my clients, many of whom are within the fitness industry, as well as a few celebrities, for something they could use if they needed a great tan quickly while they were traveling or short on time. I created Rich Tanning Mouse, alongside a special mitt to apply it, to allow them to get an all-over sun-kissed tan whenever they needed to.
FWM: You opened the Sunless Glow Beauty Bar. What do you offer?
I opened Sunless Glow Beauty Bar to offer all the products and services I found that my clients were most asking about. These include a range of different facials, make up, lashes, brows, tooth gems, body sculpting, and of course spray tanning. I really wanted to make the whole brand centered around the vision of natural products without harmful ingredients that would do damage to the skin.
FWM: “It’s not just about beautifying yourself… my whole concept is that you always want to glow from the inside to glow on the outside.” Explain.
I really feel that beauty goes way beyond just how you look. To glow from the inside means to feel good about yourself. To feel strong, happy, and positive, and that is affected by everything you eat and put inside your body, also your mental well-being, such as your thoughts and feeling motivated towards achieving something. I think it’s important to see yourself in a positive way. You should feel happy when you look in the mirror, and so looking my best helps towards that overall vision.
FWM: The holidays are around the corner, any recommendations?
Holidays for me usually involve a lot a family, so if you’re traveling to a family get together, or attending any party’s or events, I’d recommend using my “Glow by Gio” Shimmer brush to add a little gam to your look, as well as the Rich Tanning Mouse, for a rich, healthy, year-round glow.
FWM: Tell us about your YouTube channel, The Glow Show.
The Glow Show is all about celebrating individuals who are excelling within their fields of work. I wanted to bring together all these influential and successful artists, business owners, and entrepreneurs, and find out everything from their struggles to their wins, helping provide a platform for others to learn and be inspired from.
Since opening the Sunless Glow Beauty Bar, I’ll be bringing the Glow Show from within the store, incorporating many tips about beauty as well as highlighting some of the great organic line of products we have available, as well as inviting in guests who have inspired me throughout my career.
FWM: What does the future hold for you?
It’s been a dream to have launched my beauty bar, and now it’s time to really build momentum and grow this vision outside of Los Angeles. I’d love to open a store in London next, and build a great team there of like-minded, passionate people. These past few years have taught me that you really can do anything you want if you just put your mind to it.
@giovannaalexsandra
@sunlessglowbeautybar
@richtanningmouse
