Jenny Huang is an award-winning concert pianist, brand marketer, DEI leader, and public speaker. She has been recognized as one of the most “Inspiring Women” by Campaign US. With a trailblazing career in marketing and communications, Jenny has worked extensively with Fortune 500 clients. She currently leads brand marketing and communications at Energy BBDO while also serving as the Global Culture Lead for Omnicom’s Asian Leaders Circle. Throughout her career, Jenny has distinguished herself through her unique combination of creativity, strategic thinking, and empathy.
FWM: Share your background.
Thank you for having me! My name is Jenny Huang. For the past decade, I dedicated countless hours to mastering the piano and performing internationally as a concert pianist. Music has been and will always be my passion, teaching me discipline, creativity, and emotional connection with audiences.
However, my journey as a successful chess player in my earlier years sparked a desire for business in my heart and honed my exceptional analytical skills. In the past few years, I made the transition into the marketing world and discovered that, like music, it’s about creating meaningful connections and evoking emotions. Brand marketing became the perfect platform for me to express creativity and strategic thinking.
With a background in music and a strong desire to innovate and connect with people, I bring a unique perspective to the marketing industry. I believe that the intersection of art and marketing allows me to deliver impactful campaigns. Additionally, I feel fortunate to have found a different stage to share my stories as a public speaker, connecting with and inspiring others along the way.
FWM: What excites you the most about advertising?
The aspect of advertising that excites me the most is the combination of creativity and strategy, the opportunity to tell compelling stories and create experiences that resonate with people. Through creative campaigns, we have the ability to shape perceptions, change behaviors, and even make a positive impact on society. It’s truly amazing to see how an idea can come to life and capture the hearts and minds of consumers.
At Energy BBDO, we strive to push the boundaries of creativity and create work that stands out. Whether it’s through breakthrough cultural activations, compelling content, or immersive brand experiences, our goal is to connect with people on a deeper level, leave a lasting impression, and generate business impact for our clients.
FWM: You are one of the best brand marketers in the business. Share a few of your successful campaigns with Energy BBDO.
I’ve worked on several successful and meaningful campaigns during my time at Energy BBDO. I am always driven by making authentic connections with target consumers, and creating a positive impact on the world by leveraging my superpower: strategic thinking, creativity, and empathy. With a background in different countries and languages, I understand diverse consumer identities and craft resonating campaigns.
One campaign that stands out is our collaboration with Kerrygold Butter, addressing the desire of millennial parents to involve their children in the kitchen. We designed an immersive experience called The Magical Pantry, seamlessly integrating kid-friendly recipes into children’s stories. With unique character customization, nearly 40 specially designed recipes, and 4 original fables, the Magical Pantry brings a multitude of recipe-story combinations to life.
Another notable campaign was our work with Bayer’s Claritin, combating botanical sexism in pollen reduction through the DiversiTree Project. We launched a campaign to counter decades-old practices of planting excessive male trees, which release pollen and cause allergies. By educating people about the importance of planting female trees that absorb pollen and promoting diverse tree planting and hosting female tree-planting events, we aim to reduce pollen levels. Without female trees to absorb it, pollen spreads widely and triggers allergies.
There are many more campaigns I am proud to be part of, such as work for Extra Gum, The General Insurance, Bayer Asprin, Sodastream, and Brown-Forman. You can learn more at my website.
FWM: As the Global Culture Lead for Asian Leaders Circle ERG with the Omnicom Group, what are your goals?
As the Global Culture Lead for Omnicom’s Asian Leaders Circle, my primary goal is to foster a supportive and inclusive environment for Asian professionals within the Omnicom Group. We provide growth opportunities, mentorship, and networking to help them excel in their careers.
One of our key objectives is to promote diversity and representation within the industry. I believe that diverse perspectives lead to more innovative and impactful work. By advocating for greater inclusion of Asian talent, I hope to break down barriers and ensure that their voices are heard and valued in the workplace.
Additionally, I strive to create initiatives that celebrate Asian culture and heritage by bridging my background and expertise in art and music. By organizing cultural celebrations, art shows, music salons, workshops, panels, and educational programs, we foster a sense of pride and belonging among our Asian employees, while also raising awareness and understanding among the broader Omnicom network.
FWM: How have you broken boundaries?
I moved from China to the US at the age of 17 by myself, becoming the first person from my hometown to be admitted to top music schools in the US. After a decade as a concert pianist, I transitioned to the advertising/marketing/media industry, constantly breaking boundaries and challenging conventional thinking.
Most recently, I blend creativity and music expertise into corporate and client-centric work, championing diverse thinking and representation for a more inclusive and equitable work environment and advertising industry. As a brand marketer, I push the limits of advertising/marketing by embracing emerging technologies and cultural shifts, delivering innovative and impactful campaigns for our clients. As the Global Culture Lead for Omnicom’s Asian Leaders Circle, I have worked to break down barriers and advocate for diversity and inclusion, ensuring equal opportunities for people from underrepresented communities to succeed and thrive.
FWM: You were recognized as one of the most “Inspiring Women” by Campaign US. What inspires you?
I find inspiration in many different aspects of life.
Firstly, the people around me – my team, friends, and even strangers I just met. Their uniqueness and collaboration inspire innovation and growth.
Secondly, the power of creativity and compelling storytelling. Marketing and communications offer opportunities to inspire and uplift people, spark conversations, and bring positive change.
Lastly, diversity and representation’s transformative power drive me to advocate for change and create opportunities for underrepresented voices.
Instagram: @thejennyhuang
LinkedIn: https://www.linkedin.com/in/jennyhuangmusic/
