All Creative Credits: Photographer: Miranda Seuss @suessmomentsweddings Makeup: Kassidy Brianna Makeup @kassidy_brianna_makeup Hair: Amy Sarinsky Beyond Beauty @beyondbeauty_hairandmakeup Jewelry: IGAL DAHAN @igaldahanofficial Style: Alyssa Pagano @loveealyssaa_ Shoes: Mach & Mach @machandmach
Jaimie Hilfiger is an internationally-known model, actress, and spokesperson, who has established a successful skincare and beauty business that’s changing the way women see their skin. When her own battle with Rosacea threatened her livelihood and began to erode her confidence, Jaimie set out to create a line of products that would actually deliver results. Working with her partners at La Curcio Skincare, Jaimie released The Jaimie Hilfiger Collection. The collection benefits from La Curcio’s 40 years in the skincare business and is shaped by Jaimie’s intentional approach to developing products that are beautiful and safe for the skin and our planet. Vegan, cruelty-free, and void of toxic fragrances, the products are bottled in recyclable packaging.
FWM: What does it take to build a beauty empire?
By immersing myself in the industry and taking on an attitude of sheer determination, I parlayed my early success in acting and modeling into a burgeoning beauty empire. Even at an early age, I possessed an innate understanding of the inner power that comes from looking and feeling your best. Beauty and skincare have always been my first love (over fashion) which people find surprising. If it doesn’t challenge you, it won’t change you. If you continue to make easy moves and decisions, you will never be challenged. Look at taking on business challenges as adventures, something new and exciting to discover and they will seem less frightening.
I knew that it wouldn’t be easy to develop a brand around my own name. If you’re thinking about going into business, start by asking yourself if you can do anything else. If you can, do the other thing. But if your passion is so strong that your dream is the only thing you can do, then, and only then, you should do it. Because in order to accomplish your dream, it will probably come at the expense of just about everything else. Your dream will become your mother and father, so you’d better love it just about more than anything else. In order to be truly successful, you need two qualities. You need the will and the way. The will is the passion for your dream and the way is the muscle to get it done. F
FWM: You began your career in modeling. Share your success.
Over the years, there are so many experiences that stand out for me. My big break came when I was scouted in Times Square and became Miss Howard (Stern) TV. Growing up I was always a huge Howard Stern fan and having the opportunity to become Miss Howard TV was an honor for me. This really catapulted my television career leading to numerous television appearances, including an E! Network series TV show. I have also appeared on over 30 magazine covers, nationally and internationally, and earned the International Model Award from the Hollywood F.A.M.E. association. Another moment that stands out in my career was being named “The Next Kim Kardashian” by Huffington Post and “The Next Paris Hilton” by Yahoo! News.
FWM: What do you enjoy the most about modeling?
What’s so beautiful about the industry I am in is that it lets you express your true self whether it be through modeling, designing, photography, etc. When social media became a platform for models like myself to share tidbits of their lives with their followers, I decided right from the beginning that I wanted to be a positive light in this cyber world. I wanted to be the kind of influencer who makes other influencers want to step up their own games. That goes two ways. For one, I only wanted to share positive experiences on my page. I understand that life isn’t always perfect, but we rise by uplifting others. I wanted to make sure my platforms were pages viewers can come to when they want to see all of the beautiful and positive things that life has to offer. Also, I chose to always use my voice in a supportive and positive way to others on social media. When women support each other, incredible things happen. Always remember that empowered women, empower women.
FWM: Why did you launch your skincare and beauty business The Jaimie Hilfiger Collection?
When my own battle with Rosacea threatened my livelihood and began to erode my confidence, I set out to create a line of products that would actually deliver results. I knew I needed to act fast and not let this damage me emotionally, mentally, and financially. Working with Jacki Curcio of La Curcio Skincare, we released The Jaimie Hilfiger Collection which brings a brand to the market that aligns with our mission to pair health and wellness with undeniable glamour.
FWM: What makes your brand unique?
My collection benefits from La Curcio’s 40 years in the skincare business and is shaped by our intentional approach to developing products that are beautiful and safe for the skin and our planet. Clean, cruelty free, and void of toxic fragrances, the products are bottled in recyclable packaging. Each skincare product features natural ingredients like orange flower, sage, rose, chamomile, and is specifically formulated to support skin through hydration and anti-aging technology with texture perfection.
You partnered with La Curcio. Why is this important to your brand?
As I developed a successful career as an international model and fashion icon, I sat happily in the seats of the best makeup artists and skincare experts in the world. However, my extensive experience revealed an urgent need for high-performance products with healthy ingredients and earth-friendly packaging. The Jaimie Hilfiger Collection by La Curcio is composed of naturally derived plant essential ingredients that are all multifunctional with incredibly swift and visible results. We also never test on animals and our beauty line is 100% clean. Our beauty and makeup products are good for your skin and will enhance natural beauty. They will make your skin luminous for a lifetime. Together we believe that each of these factors are extremely important to have in every collection that is created.
FWM: Share your top-sellers. Why are they resonating with consumers?
Becoming successful in the beauty industry takes a lot of work. You constantly have to be one foot ahead of others and really have an eye out for evolution. It’s important to differentiate yourself from all the other brands out there. In each of my endeavors, I employ beauty, skincare, and fashion to empower the mind, body, and soul.
The top sellers for The Jaimie Hilfiger Collection are:
1. JH by La Curcio Mineral Mud Mask – It’s a must have! Concentrated Ultra Deep Cleansing Firming and Pore Minimizing Mask with Natural Purifying Charcoal and Clay for Soft Smooth Firmed & Refreshed Skin!
2. JH by La Curcio Matte Velvet Lips – I love all the colors but ‘Blush’ is my favorite. Gorgeous, long lasting matte lip color that will stay on all day.
3. JH by La Curcio Dual Face & Eye Makeup Remover – It’s the perfect combination to remove face and eye makeup while conditioning your skin and lashes.
FWM: You also have a line of lip color products. Tell us more.
During the pandemic The Jaimie Hilfiger Collection by La Curcio Matte Velvet Lips were officially launched. My lip colors are designed to enhance a woman’s own natural beauty through a proprietary matte velvet application. The lip colors come in a variety of garden-inspired hues, including Peony, Red Rose, Orchid Plum, Blush, and more. It’s an important time for self-care and I always say that when you look your best, you feel your best. I am grateful to create a product to help people do that.
FWM: Any collaborations in the near future?
I like to say that over the years, I have developed a signature style. When I think about my personal style it falls into two categories, high end lounge wear and ultra-glam. There is no in between for me. Once I introduce my high-end loungewear line to the market, I would love to do a collaboration with Kim Kardashian’s SKIMS collection. Another dream collaboration would be with Versace designing evening wear.
FWM: Share your dreams for The Jaimie Hilfiger Collection.
This coming year brings so much hope to all of us for so many reasons. I hope to expand my beauty empire by introducing new products that help women look and feel their best. I am also going to continue modeling, acting, and helping others in the industry become self-made entrepreneurs.
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